An "EDF Pulse Agency" to support the nominated startups
The EDF Pulse Agency guides and assists this year’s candidates in perfecting their presentation and enhancing their image to increase their visibility and reputation, all before the grand oral presentation on 22 March.
Just about enough time for a sigh of relief, a brief moment to revel in the good news and off we go again. After convincing a panel of experts on the originality and technical credibility of their projects, the 14 nominees for the EDF Pulse Prizes 2016 have to get ready for the grand oral presentation that they will make on 22 March. Add the finishing touches to the message, bulk out the innovation presentation, attempt to win over in 15 minutes – these are the points the competitors have to tackle to be in with a chance from the jury co-presided over by Bernard Salha, director of R&D at EDF, and Philippe Torrion, executive director of the group in charge of the innovation, strategy and programming division.
Advice for all the candidates
The brand new EDF Pulse Agency’s role is to guide this year’s start-ups until they present to the expert panel who will select the six finalists on 22 March. The start-ups will receive personalised coaching to develop their offering and work on their image. This step is not just to improve the overall appearance, it’s not a question of “losing sight of the forest for the trees” either, on the contrary, it’s to add a string to their bow and use all tools necessary to gain a foothold on the market.
That is, something real. The EDF Pulse Agency has already helped 300 start-up applicants to increase their visibility and reputation by compiling a page with their product description, key market figures, statements from founders and even links to the company’s website and Facebook page. These presentation pages are a true means of making people talk about projects and getting them out there at minimal cost and are on the pulse.edf.com website.
They were also given advice to help them perfect their essential digital communication (referencing on the Internet, creation of an active community on social media, consistency of the brand name with the target market and the history of the company etc.).
The 14 candidates that are still competing are going to be even better looked after. To beef out their communication techniques, the EDF Pulse Agency has promised to create effective custom-made visual tools: a 3D image of the project and computer graphics presenting the project, its technological features and its benefits for the consumer. A way of combining professionalism and pedagogy. These very useful tools will make for a presentation that is not only structured, but clear and attractive too. Here’s why a coach will present – via web-conference – two workshops that aim to perfect the dialogue that should win over the jury.
Bootcamp before going into battle
So, to be ready on the big day, a general rehearsal will be organised the day before on the EDF des Mureaux campus in the Paris region. Like bootcamp, these intensive training camps where young American marine recruits get ready for war and gain confidence, the start-ups will go over their projects before heading into battle. Under the guidance of the communication specialists, the speakers will learn how to speak to hit the right notes with the judging panel and to use body language to present themselves in the best possible light. The candidates will also prepare themselves for any questions, the only way to not be disarmed and to stay in control when the time comes – in other words, the only way to be selected among the six start-ups whose projects will go up for public vote.
The entire coaching process will be observed by students from a communications school who will pair up and help all 14 start-ups. Fantastic training for the students and great additional help for the candidates.