This new partnership follows the investment from Investisseurs & Partenaires (I & P), through its fund I & P Afrique Entrepreneurs 1 (IPAE 1) . In line with its initial commitment, I & P exited the company after 6 years, during which they successfully supported the company's growth, mainly by strengthening its structure, by funding its start-up activities in Côte d' Ivoire and by contributing to define a new marketing strategy for the Group.