While the public are able to correctly identify (at a rate of over 80 %) CO 2 emissions resulting from industry, electric power plants running on fossil fuels, transportation and deforestation, they are less convinced about the impact of heating and air conditioning (65 %, of which 21 %"" a lot) . As for the role played by agriculture and digital tech, these seem less important (respectively 45 % and 42 %).